Effulge Consulting Group (ECG Kenya)

Effulge Consulting Group (ECG) supports MSMEs and SMEs to grow into lasting, sustainable, and scalable businesses through strategic planning, strategy implementation, training, and coaching support. We work closely with family businesses, which constitute over 85% of SMEs and MSMEs across Africa, helping them build strong foundations, strengthen leadership, improve operational efficiency, and create continuity beyond the founder's tenure.

Over the years, ECG has partnered with businesses across Kenya, Uganda, Rwanda, Namibia, and Nigeria, supporting entrepreneurs and organizations in navigating growth, succession, governance, and long-term sustainability. Our approach combines practical business solutions with hands-on implementation support to ensure that strategies translate into measurable results and lasting impact. Our vision is to reach and empower at least one million SMEs and MSMEs across the African region.